With a history of over one hundred years, the Seiko watch is one of the most recognized watches in existence today. In Japanese, the word Seiko is translated to mean "success", which is exactly what has transpired with Seiko and its products. In 1924 the first Seiko brand watch was produced. Seiko's "Astron", a quartz watch which cost about the same as an automobile was introduced in 1969. It followed with its chronograph watch.
By this time Seiko was building a reputation for its accurate time keeping, where it was best known for its wristwatches and advanced technology. In addition, its entire line and accessories such as oils and compounds used in the production of Seiko watches were being produced in-house. Even though it was already well known on the international market, Seiko watches were worn by "007 actors" Roger Moore and Sean Connery giving this exquisite time piece even further world wide recognition.
In 2005, Seiko introduced its spring drive which is intended to provide up to seventy two hours of power rather than their usual forty hours. In favor of a Tri-synchro regulator, it replaces the previous balance wheel escapement. Spring power turns the wheels and generates power for the oscillator.
By today's standards, Seiko is known for its efficiency, accuracy, dependability, and performance. Many have tried to match Seiko's reputation but few have endured its staying power. Consumer needs change almost daily and Seiko changes right along with them ( in many cases ahead of them), re-inventing the watch and what it can do. As a fashion statement, Seiko is a cut above its competition, with its UC 2000 computer functioning watch, the Lumibrite and the Ultimate Kinetic Chronograph.
Maintaining its reputation as a kingpin of watch sellers in Japan and worldwide, Seiko is alive in over 60 countries and in 2008 reportedly profited five billion Yen. With it knowledge of keeping perfect time and its reputation for endurance, Seiko was granted the official timer status for the 1964 Tokyo Olympics. In 1968 its durability was responsible for receiving the award for "Best Mechanical Wrist Chronometer" with the highest score ever earned.
With so many years in production and as many different models, finding the right Seiko watch to fit your lifestyle, could present a dilemma, however, here are a few models you may wish to consider. Coutura Kinetic Perpetual snp008, Black Dial Yellow Gold Plated srkz90 and Black/Rose Gold Alarm Chrono snac42 all from the Coutura Collection.
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